Resume

Andrew Holtmann

  • Award-winning, seasoned writer, editor, public relations and marketing professional with more than 24 years of experience in journalism, marketing and public relations
  • Highly-skilled marketing content producer with track record of delivering works that get noticed
  • Experienced media and public relations professional that can navigate current trends and deliver quantifiable results
  • Driven direct marketing specialist with a flair for metrics and analysis

 

EXPERIENCE

Marketing Content and Public Relations Manager
Viewpoint—July 2017 to present
(note: Viewpoint acquired Dexter + Chaney in July 2017)

  • Responsible for driving the company’s ongoing content strategy
  • Chief writer, editor and project manager for all public-facing marketing content including product briefs, brochures, website and social media, event content and partner marketing content
  • Responsible for the company’s public relations and media relations strategies
  • Serve as primary media content developer including press releases, contributed articles, blogs, editorials, columns and more
  • Chief content developer for demand generation marketing campaigns including email marketing campaigns, direct mail, customer referral, advocacy network content and more
  • Key role player with creative and multimedia content strategies, including producing content for webinars, podcasts, videos, advertisements and much more
  • Manage external content development, including driving third-party content calendars, securing partner and guest content, editing contributed content and much more
  • Key role player with product and corporate brand strategies

 

Marketing Content and Public Relations Manager
Dexter + Chaney—January 2014 to July 2017

  • Responsible for all public-facing marketing content including product briefs, brochures, website, and social media content, event content and partner marketing content
  • Organizer and director of webinar and podcast series
  • Chief content developer for database marketing efforts including email marketing campaigns, direct mail, customer referral, advocacy network content and more
  • Responsible for all public relations and media relations strategies
  • Responsible for all media content including press releases, contributed articles, blogs, editorials, columns, and more
  • Responsible for all business partner and third-party technology partner marketing efforts including strategy, content and campaign management
  • Event and conference planning strategist
  • Responsible for ongoing client and prospect relationship marketing content campaigns and strategies
  • Business and technology partner marketing
  • Direct marketing campaigns
  • Product and brand strategies

 

Marketing Program Coordinator
Dexter + Chaney—March 2011 to January 2014

  • Responsible for strategic database marketing efforts to support business and sales goals
  • Responsible for ongoing prospect demand generation marketing efforts and follow-up communication with both clients and prospects
  • Leading strategist for database marketing campaigns via Salesforce, ActOn and HubSpot including campaign delivery and content creation
  • Supervisor of lead development communication specialists, outlining strategy, tracking metrics and crafting outbound messaging

 

Freelance writer and editor
July 2009 to February 2011

  • Took on freelance writing and editing assignments and worked on personal writing projects

 

Vice President of Communications
Raving Consulting Company—June 2008 to June 2009

  • Responsible for the Raving Writing division of the marketing consulting firm
  • Assisted clients with PR and media relations
  • Managed the editing and production of Raving’s Strategic Solutions Newsletter, blogs and other communications
  • Implemented web strategies
  • Edited and produced books, manuals and writing collections
  • Assisted with marketing plans, consulting and some sales strategies
  • Wrote and analyzed marketing copy for clients

 

Editor in Chief/Managing Editor
BNP Media/Ascend Media—May 2002 to June 2008

  • Responsible for all editorial, production, and budgeting as editor in chief for Casino Journal
  • Served as managing editor for several other magazines, e-newsletters, website content, special supplement magazines, custom-piece publications and trade show content
  • Managed a staff of writers, freelancers and office personnel
  • Conducted interviews and wrote editorial for magazines including news stories, in-depth features, online blogs, opinion pieces and other editorial content
  • Edited and proofread all magazine copy including editing of sister publications and materials for company events
  • Coordinated magazine production and worked with sales on collaborative projects
  • Held key leadership roles in event and conference planning and logistics

 

Assistant Editor, Casino Journal, Nevada Hospitality Magazines
GEM Communications—March 2000 to May 2002

  • Edited and proofread all magazine copy
  • Conducted interviews and wrote editorial for magazines including news stories, in-depth features, online blogs, opinion pieces and other editorial content
  • Coordinated magazine production and worked with sales on collaborative projects
  • Assisted with staff management, writer and freelancer management and budgeting processes

 

Managing Editor
Pahrump Valley Gazette—November 1997 to March 2000

  • Responsible for all writing, editing and content management decisions for the weekly newspaper
  • Directed editorial staff of reporters, assistants, columnists and office personnel
  • Covered numerous reporting beats including crime and courts, county and town politics, investigative reporting, feature articles and business reporting
  • Edited and proofread all newspaper copy
  • Took majority of newspaper’s photos and determined graphics, charts and other images
  • Wrote editorial calendars to manage long-term editorial strategy
  • Helped to manage and expand the newspaper’s growth and strategic goals including liaising with community leaders and organizations

 

Reporter/Political Correspondent
Las Vegas Sun—June 1997 to December 1997

  • Responsible for a general assignment and local government beat (North Las Vegas City Council) at the daily newspaper, interviewing and reporting on a variety of stories from human interest to local and state government
  • Writing, copy editing, interviewing and collaborating with other departments on special projects

 

AWARDS/RECOGNITION

  • 2003 Bronze Quill Award of Merit for news-feature story
  • 2001 Bronze Quill Award of Merit for general excellence in publications
  • 2001 Bronze Quill Award of Excellence for design and layout of a newsletter
  • 1999 Nevada Press Association first place award for “Best News Feature”
  • 1999 Nevada Press Association first place award for “Best Business Story”
  • 1999 Nevada Press Association first place award for “Best Investigative Story/Series”
  • 1999 Nevada Press Association second place award for “Best Spot News Story”
  • 1999 Nevada Press Association second place award for “Best Illustrated Photo”
  • 1999 Nevada Press Association third place award for “Best News Feature”
  • 1998 Nevada Press Association’s “Outstanding Journalist of the Year”
  • 1998 Nevada Press Association first place award for “Best Spot News Story”
  • 1998 Nevada Press Association first place award for “Best Headline Writing”
  • 1998 Nevada Press Association second place award for “Best Investigative Story”
  • 1998 Nevada Press Association honorable mention for “Best Investigative Story”
  • 1996 College of Southern Nevada Excellence Award for “Outstanding Journalism”
  • 1994 Las Vegas Review-Journal High School Journalism Awards honorable mention for Best Editorial
  • 1994 Las Vegas Review-Journal High School Journalism Awards “Most Valuable Staffer”

 

EDUCATION
–Rancho High School — Honors graduate 3.8 GPA

–College of Southern Nevada – Communications Major — 3.6 GPA